For the past century, the glittery displays at Piccadilly Circus have reflected shifts in international influence in business and beyond. British and European brands predominated until after the second world war: Perrier, Guinness, Bovril and Schweppes were early presences. Yet the London landmark has not hosted a British company for nearly 40 years. Now, TDK, a Japanese multinational electronics company, is switching off its big neon sign.
Our history of the signs http://econ.st/18AtcFL #econarchive
Our history of the signs http://econ.st/18AtcFL #econarchive
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