車體廣告 Wrapping advertising

台北市的車體廣告可能從90年代才開始 足足晚香港等地數十年.

4月13日に公開され24日間で興行収入1億円を突破、まもなく1億5000万円に届く勢いでヒット中の『HK／変態仮面』。写真：台北の街中を走る『HK／変態仮面』ラッピングバス

A Toronto streetcar wearing temporary CBC Radio 2 wrap advertising.

 

 Wrap advertising is the marketing practice of completely or partially covering (wrapping)^[1] a vehicle in an advertisement or livery. This result of this process is essentially a mobile billboard. Wrap advertising can be achieved by painting a vehicle's outer surface, but an increasingly ubiquitous practice in the 21st century involves the use of large vinyl sheets as "decals." The vinyl sheets can be removed with relative ease, thus they drastically reduce the costs associated with changing advertisements. While vehicles with large, flat surfaces (such as buses and light-rail carriages) are often utilised due to ease, cars can also serve as hosts for wrap advertising, despite consisting of more curved surfaces.