Cultured Traveler
  Japanese Island as Unlikely Arts Installation
     
 Kosuke Okahara for The New York Times
 The Benesse House Museum on Naoshima island, where  museums, installations and cutting-edge architecture blend with nature  in novel ways. A “pumpkin” by Yayoi Kusama looks over the Seto Inland  Sea. More Photos »
 By INGRID K. WILLIAMS
   Published: August 26, 2011
              ON a chilly night last November on the tiny island of Naoshima in the Seto Inland Sea of southern Japan,  I found myself alone in a dark concrete gallery, a sweater pulled over  my pajamas. I was staying at the Benesse House Museum, a 10-room hotel  set inside a contemporary art museum, on the island’s craggy southern  coast, and still battling jet lag. So instead of tossing in bed, I  visited the deserted galleries of the museum — guests of the hotel are  permitted to wander beyond closing time. Before long, I was transfixed  by Bruce Nauman’s art installation, “100 Live and Die,” a neon billboard  of flashing phrases.        
                             
                                                              
      “CRY AND LIVE,” it read in large, glowing letters. “THINK AND DIE.” “SMILE AND LIVE.”        
  On my way to bed, I detoured past a whitewashed alphabet by Jasper Johns  and the blue hues of a David Hockney swimming pool, the only sound in  the galleries the scratching of my hotel slippers on the concrete floor.  No guard hovered over Cy Twombly’s scribbles; no tour group blocked  Jackson Pollock’s splatters. This was the essential appeal to the  Benesse’s unusual hotel-within-a-museum setup: an exhilarating intimacy  with art. The museum had been closed for more than an hour when I  finally shuffled out of the gallery and crawled into bed.        
  That accessibility to art is not uncommon on Naoshima, where, thanks in  large part to a corporate benefactor, a cultural convergence has been  percolating over the past two decades, as museums, art installations,  cutting-edge architecture  and nature blend in astoundingly novel ways. The result is a sleepy  island that has become an unlikely destination for globetrotting art  pilgrims.        
  On that autumn night, I of course could not have known the terror that  the following spring held for Japan or how frighteningly prescient some  of Mr. Nauman’s glowing commands were. According to Yoshino Kawaura of  the Naoshima Fukutake Art Museum Foundation, the area, which is about as  far from the Fukushima Daiichi nuclear power plant as North Carolina is  from New York, was not directly affected by the earthquake, tsunami and  resulting rolling blackouts, or increased radiation levels. (Since  April, the State Department’s travel alerts  for Japan have advised visitors against traveling to destinations only  within a 50-mile radius of the stricken nuclear plant on the  northeastern coast; Naoshima is over 500 miles south of the plant.)         
  Still, Naoshima, like all of Japan,  suffered a significant drop in foreign tourism after the disaster. At  the Benesse House, Naoshima’s only hotel, most reservations in March and  April held by foreign guests were canceled.        
  The island’s intriguing harmony of culture and nature, though, continues  to attract Japanese tourists to the island even as foreign visitors are  scarce. Overseas travelers, actually, are coming back as well: In May,  Rei Namikawa, a representative for the Benesse hotel, wrote in an e-mail  that foreign guests have slowly been returning as the crisis wanes,  adding that the hotel was fully booked during the Golden Week holidays  that straddle April and May.        
  The emergence of modern art and architecture in this relatively isolated  place can be credited to corporate donations from Benesse Corporation, a  Japanese company that specializes in test prep and language schools.  The company’s chairman, a native of nearby Okayama, is the billionaire  art-lover Soichiro Fukutake, whose longstanding support has fueled the  transformation of Naoshima and a growing number of surrounding Seto  Inland islands, particularly Teshima and Inujima — remote fishing islands with aging populations.        
  Over about 20 years, Benesse Corporation has financed one project after  another. Last year, this accrual of art got a boost from the Setouchi International Art Festival,  a 100-day celebration with works from 75 artists distributed among  seven islands, including Naoshima. The festival ended on Oct. 31, but  many of the featured works remain permanently. Teshima is now home to  “Les Archives du Coeur,” an installation of recorded heartbeats by the  French artist Christian Boltanski, and the Teshima Art Museum, which  houses one work in a water-droplet-shaped structure created by the  artist Rei Naito and the architect Ryue Nishizawa, a winner of last  year’s Pritzker Architecture Prize.        
  The construction of the Benesse House Museum in 1992 marked the  beginning of a fruitful partnership between Benesse Corporation and  another Pritzker winner, the Japanese architect Tadao Ando. To date, he  has designed seven structures on the small island, including three  museums and the Benesse House Park building, which is studded with  museum-worthy pieces.        
  On Naoshima, another recent addition financed by the corporation is the  Lee Ufan Museum, a space wholly dedicated to the work of Mr. Lee, a  Korean artist whose meditative works are on display as part of a  retrospective at the Guggenheim in New York, running through Sept. 28.  The new museum, which opened in June 2010, is the result of  collaboration between Mr. Lee and Mr. Ando, whose modern concrete  creations have been integral to the evolution of Naoshima’s art scene.         
  Naoshima, about three square miles in size, supports a population of  about 3,300. Local residents have opened a few traditional guesthouses,  which provide alternative lodging options to the Benesse hotel, and  restaurants, but it is the art that brings visitors, my husband and me  included, to the island.        
  Before my nighttime visit to the Benesse galleries, we had explored the  other impressive buildings affiliated with the hotel. We clambered  aboard a six-seat monorail that trundles up the wooded hill behind the  museum, and discovered another of Mr. Ando’s sleek structures, a  six-room hilltop annex called the Oval, which opened in 1995, one of  four of the museum’s lodging options. The spare space is anchored by a  dramatic black oval pool, and blends seamlessly into the natural  surroundings, with tumbling waterfalls and a grassy rooftop lawn with  panoramic views.        
  The next day, a rainy one, we hopped on a mini-bus to Honmura, on the  eastern side of the island, where in an innovative effort called the Art  House Project, artists have transformed abandoned houses into  stand-alone projects that are woven into the fabric of this traditional  neighborhood.        
  One contribution did involve the creation of a new structure. Titled  “Minamidera,” the building was designed by Mr. Ando in 1999 to house a  work by the American artist James Turrell. The work, “Backside of the  Moon,” is an interactive, mind-bending experience for the viewer. (A  full explanation would spoil the exhibit’s surprise.)        
  The artists’ messages are not always easy to decipher. At “Haisha,” the  artist Shinro Ohtake has installed a hodgepodge of neon-light pieces and  a two-story simulacrum of the Statue of Liberty.  At the secluded “Go’o Shrine,” Hiroshi Sugimoto’s work is more  straightforward: a glass staircase that descends from an above-ground  shrine to a subterranean cave.        
  The island’s big-ticket draw, though, is Mr. Ando’s Chichu Art Museum.  Chichu means “in the ground,” and indeed, the museum, built into a  hilltop, is entirely underground, though it doesn’t feel that way to the  visitor, thanks to a series of open courtyards and strategic skylights.         
  On the lowest level of the museum is an installation by the American  sculptor Walter De Maria. On the floor above, a set of three progressive  works by Mr. Turrell culminates with “Open Sky,” where viewers recline  on stone benches to watch the evolving sky framed by the open ceiling;  during our visit, raindrops pattered onto the floor.        
  But the central piece at Chichu will be familiar to most art lovers: one  of Claude Monet’s famous large-scale water lily paintings, from the  same series that is housed at the Musée de l’Orangerie in Paris  (in 2009, the museum acquired four more, smaller Monet water lily  pieces). To enhance the piece, a hazy sunset scene of clouds and willow  trees reflected in a pond, the room that houses it features an inlaid  floor of die-sized cubes of white Carrara marble and rounded walls that  shimmer with natural light from above. And in a loop of life imitating  art, a garden modeled on Monet’s own in Giverny has been installed outside the museum.        
  When the rain finally let up, we set out to find the many other works  that are strewn about the island in outdoor installations, creating a  sort of scavenger hunt for the visitor. On a densely wooded hill,  spindly silver tines twirl above the treetops. At the end of a pier, a  jumbo-size, polka-dotted yellow pumpkin squats above the sea. Beside a  road, a band of 88 Buddha statues made from industrial slag blur the  line between waste and art.        
  After completing our exploration, my husband and I spent our last  evening on the island immersed — literally, as it turned out — in an art  facility that is also a Japanese-style public bathhouse, or sento,  called Naoshima Bath “I Love Yu.”  (A bilingual word play, the name uses the character for “hot water,”  which is pronounced “you.”) Opened in 2009, the sento was designed by  Mr. Ohtake, the visionary behind the manic “Haisha” house in Honmura.  Although many visitors simply snap photos of the bathhouse’s  fantastically eclectic facade, fully experiencing this artwork demands  active participation.        
  Once stripped of my notebook, camera and every last stitch of clothing, I  soaked in the warm water, absorbed in the piece of art that surrounded  me. As with so much of the work on Naoshima, the divisions between art  and life simply dissolved.        
  IF YOU GO        
  GETTING THERE         
  From Tokyo or Osaka, take the Shinkansen (bullet train; english.jr-central.co.jp) to Okayama, change to the regional train line to Uno; from there, take a 20-minute ferry to Naoshima.        
  WHAT TO SEE AND DO        
  The Benesse Foundation’s Web site (benesse-artsite.jp)  has detailed information in English about each art site, including  admission prices, hours and directions.        
  WHERE TO STAY        
  Benesse House (Gotanji; 81-87-892-3223;  benesse-artsite.jp) has Western-style rooms in the Museum, Oval, Park  and Beach buildings. Rates for two start at 31,185 yen, or about $415,  at 75 yen to the dollar, for a double room in the Park building, or  34,650 yen for the Museum.        
  Staying at a ryokan, a traditional Japanese inn, costs considerably less; the Naoshima Tourism Association lists lodging options at naoshima.net/en.